Privacy Policy

Introduction

This Privacy Policy describes how Pure Lingerie (the “Site“, “we“, “us“, or “our“) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from purelingerie.com.au (the “Site“) or otherwise communicate with us (collectively, the “Services“). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

How We Collect And Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Information We Collect Directly From You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping information including the items you view, put in your cart or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Your Visit And Registration

You can browse our website without giving personal information. You remain anonymous to us until you create an account on our website and log in using your name and password.

Communication With Customers

purelingerie.com.au may contact you for the following purposes.

  • To provide an update on your order, shipping status, etc.
  • To clarify questions related to your order.
  • Calls/SMS related to transactions performed on our website.
  • We might call you to remind you about the shopping cart status.
  • We might SMS or call you on your registered mobile/landline number with us, relating to your orders placed on our website.
  • We may send promotional emails / SMS related to offers, new/existing products on our site.
  • We send alerts/notifications related to your order.
  • We will never mail you any unwanted information. If you wish not to receive our emails, you can simply click on the unsubscribe link from the same mail or you can notify us that you wish to stop receiving these emails/SMS/calls.

User Account Deletion

Users can opt to delete their accounts anytime. When an account is deleted, all personal information (such as name, phone number, address, email, profile picture, payout details, etc.) is permanently removed. There is no option of re-activating the same account once deleted.

Sharing Of Personal Information

  • We may release some of your personal information to third parties (such as our credit card processor and shipping provider) who are engaged in the execution of your transaction and order fulfillment.
  • Third parties cannot use your personal information. We give them your personally identifiable information, such as your name, shipping address, email address, and telephone number.
  • Third parties use your information only as necessary to provide the services. The information we collect allows us to personalize and improve our services, as well as execute a transaction for you.
  • We shall not disclose or sell your personal information to any companies or other parties for marketing or advertising purposes.
  • Your card information is only requested when you place an order.

Cookies

Yes, Pure Lingerie utilizes cookies and IP addresses. Cookies are little files saved on your computer’s hard drive. Cookies allow us to present information that is relevant to your interests. Cookies allow us to provide you with a better website, but they do not give us access to your computer/phone or any information about you other than the data you choose to share with us. If you want, you can change your browser settings to reject our cookies.